About us
About us - Our mission
Challenge the norm with good clothing that fits you, and is locally made.
About us founders at Changing Attire
As a brief overview about us and Changing Attire: we want to provide high-quality clothing in your style and size while manufacturing in the UK. It’s how we imagine the fashion industry should be: giving full transparency on clothing production. In essence, we believe that transparency and production-on-order are key factors in transforming the fashion industry into a sustainable practice.
This is why we are pioneering the idea that people can come together to arrange production runs. When people can decide how their clothing is produced, we are sure that it being long-lasting and of premium quality, sustainability, size inclusion, and unique style are all important. We are here to provide that experience.
Holly and Hans
We hope you appreciate our approach to create premium clothing that fits you, and is locally made. We are starting with Polo shirts, and aim to add other clothing to our offering in the future. Read about us and the thinking behind Changing Attire here.
Offering premium clothing in more sizes - Hans
I founded Changing Attire because I saw a need. Standing at 6’6’’ (199cm), I am personally affected by sizes always go up in both width and length. It does not feel right that we tall people need to be big (or muscular) and in contrast, short people have to be very lean to look good in clothing. Unfortunately, industrialised fashion production is optimised to only about 6 to 8 standard sizes. In short, this is what I want to change. My personal belief is that we should stop and take the time to think about how we produce clothing. Then we can come up with a much better way. A way that allows for some size and style customization and creates affordable premium clothing through mass production.
Being transparent about production - Holly and Hans
Our solution is rather simple: ask people first what they want and in what size and then produce accordingly. This approach not only helps us to avoid the average 20% overproduction of clothing in fashion due to imprecise sales forecasting. It also opens up the opportunity to be transparent about how we produce clothing. Our drive for transparency ties naturally with what we’ve experienced in our professional lives: more information about our work motivated the team and helped to shape better solutions. Our wish is to emulate this in the fashion world.
The fact that we are pooling orders to issue them together allows us to ‘report’ directly from the clothing production. We can even go a step further and link each piece of clothing via QR code to its production run. This combination of offering premium clothing in all sizes while giving people insights into how their clothing is made is a large motivation for us to start Changing Attire.
Producing locally - Holly
When we started talking about founding our own clothing company, it was important to me to produce locally, and together, we realised how pooling orders could make manufacturing in the UK viable. First, producing locally means that the shipping is shorter and quicker. Second, it also creates a community and supports local trade and employment.
It is also easier to build relationships with people in your area. We had the privilege to meet excellent suppliers and manufacturers here in London and elsewhere in the United Kingdom. We remain in regular contact with our partners and the relationships extended to be more friendly than merely professional. Meeting new people and being part of supporting production in the UK is my main driver for helping out at Changing Attire and strategising with Hans on our future approaches.
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